When answering this question, the candidate should first provide a brief overview of the marketing campaign they were involved in. They should then clearly explain their market understanding, including how they conducted research, analyzed data, or identified key insights. The candidate should highlight specific strategies or tactics they implemented based on their market understanding. It’s important for the candidate to discuss the impact of their market understanding on the campaign’s success, such as increased customer engagement or higher conversion rates. They should also mention any challenges they faced and how they overcame them using their market knowledge. Additionally, the candidate should quantify results if possible, such as percentage increase in sales or ROI. Finally, they should conclude by emphasizing the importance of market understanding in driving successful marketing campaigns.