A great answer to this question should include:
1. Clearly defining the market situation or challenge faced.
2. Describing the specific actions taken based on market understanding.
3. Highlighting the competitive advantage gained as a result.
4. Quantifying the impact of the competitive advantage.
5. Demonstrating strategic thinking and decision-making skills.
6. Emphasizing the role of market research or analysis in informing decisions.
7. Showing adaptability and agility in responding to market dynamics.
8. Concluding with key learnings or takeaways for future application.