To provide a strong answer to this question, the candidate should discuss the importance of conducting thorough market research to understand the target audience’s needs, preferences, and pain points. They should mention the significance of creating buyer personas to tailor messages effectively. Additionally, they should highlight the use of data analytics to track and measure the effectiveness of marketing messages. The candidate should also emphasize the need for continuous testing and optimization of messages based on feedback and performance metrics. Mentioning the importance of staying updated on industry trends and competitor strategies can also add depth to the response. Finally, showcasing examples of successful campaigns where messages resonated with the target market can demonstrate practical application of their approach.